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Short description |
Explanation of short description |
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Sales
to consumers in equivalised units |
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Sales
to consumers in selling units |
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Sales
in value (incl. VAT) to
consumers |
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The
price (incl. VAT) paid by the consumer per equivalised unit |
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The
price in kroner (incl. VAT) paid by the consumer per selling unit |
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The
average weight per selling unit in grams, millilitres etc. |
Sales in kg per weighted distribution point and Sales
in equivalised units per weighted distribution point should be used cautiously
if the weighted distribution of the product is low (under 20).
The example below relates to the dictionary EFSTAND.
This dictionary can be used for all reports, regardless of the period and the
unit into which data are converted.
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Short description |
Explanation of short description |
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The volume share
is calculated on the basis of sales of Product #1 in the report, i.e. the
total market in the report. |
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The share of the
total volume sold of a specific segment accounted for by the product
selected. You can define your own segment by cumulating a number of
products of your choice in the report. Alternatively you can choose a
pre-defined segment, if available in the report. |
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The share of the
sales volume of the total market (Product #1) in shops selling the
selected product accounted for by that product. As weighted distribution
is included in the formula, and as weighted distribution is based on
the percentage of total value sales
of the product class accounted for by the individual shop, the formula
should be used with great care if the weighted distribution of the product
is low (i.e. under 20), especially if the price of the product is
relatively low. Do not use the CUM or ROLL function with this formula. |
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The value share
is calculated on the basis of sales
of Product #1 in the report, i.e. the total market in the report. |
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The share of
value sales of a specific segment accounted for by the product selected.
You can define your own segment by cumulating a number of products of your
choice in the report. Alternatively you can choose a pre-defined segment,
if available in the report. |
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Short description |
Explanation of short description |
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The share of
value sales of the total market (Product #1) in shops selling the selected
product accounted for by that
product. The formula should be used with great care if the weighted
distribution of the product is low (i.e. under 20), especially if the
price of the product is relatively low. Do not use the CUM or ROLL
function with this formula. |
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Numeric selling
distribution is calculated on the basis of whether the product selected
was sold by the individual shops during a specific week. In four-weekly
reports numeric selling distribution is the average for the four weeks
making up the period in question. If you cumulate two or more periods,
this custom item will calculate the same type of average as above. You
should never cumulate two or more products if you wish to know their total
distribution: the resulting figures will merely be averages instead of
showing the actual total distribution of the products. |
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Weighted selling
distribution is based on the
percentage of total value sales of
the product class accounted for by the individual shop selling the product
class. Weighted selling
distribution is calculated on the basis of whether the product selected
was sold by the individual shops during a specific week. In four-weekly
reports weighted selling distribution is the average for the four weeks
making up the period in question. If you cumulate two or more periods,
this custom item will calculate the same type of average as above. You
should never cumulate two or more products if you wish to know their total
distribution: the resulting figures will merely be averages instead of
showing the actual total distribution of the products. |
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The percentage
of the sales volume in the
grocery trade of the product class or of a particular product accounted
for by a specific chain/market split. |
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The percentage
of the value sales in the grocery trade of the product class or of a
particular product accounted for by a specific chain/ market split. |
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Short description |
Explanation of short description |
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Contributions to
share of grocery trade volume: Shows how the total share of volume
breaks down on the chains/market splits in the report. The share
of volume is calculated on the basis of sales in the grocery trade of Product #1 in the report, i.e. the total market
in the report. |
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Contributions to
share of grocery trade volume of segment: Shows how the total share of
volume breaks down on the chains/market splits in the report. The share of
volume is calculated on the basis of total sales in the grocery trade of
a specific segment. You can define your own segment by cumulating a
number of products of your choice in the report. Alternatively you can
choose a pre-defined segment, if available in the report. |
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Contribution to
share of grocery trade value: Shows how the total share of value breaks
down on the chains/market splits in the report. The share of value is
calculated on the basis of sales in the grocery trade of Product #1 in the report, i.e. the total market in the report. |
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Contributions to
share of grocery trade value of segment: Shows how the total share of
value breaks down on the chains/market splits in the report. The share of
value is calculated on the basis of total sales in the grocery trade of
a specific segment. You can define your own segment by cumulating a
number of products of your choice in the report. Alternatively you can
choose a pre-defined segment, if available in the report. |
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Percentage
change in volume on last period: The percentage change in the share of the
sales volume of the total market (Product #1) accounted for by the
selected product compared to the last period. |
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Percentage
change in value share on last period: The percentage change in the share
of value sales of the total market accounted for by the selected product (Product
#1) compared to the last period. |
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The price of the
selected product in relation to the total market (Product #1), an equivalised price stated as an index number. |
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Short description |
Explanation of short description |
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The price (as an
index number) of the selected product compared to a product of your choice.
The price used in the calculation is the price per EAN (selling unit). |
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The price (as an
index number) of the selected product compared to a product of your choice.
The price used in the calculation is the price per equivalised unit. |
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The sales volume
(as an index number) of the selected product compared to a product of your
choice. The calculation is based on sales per EAN (selling unit). |
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Relative sales
volume per equivalised unit: The sales volume (as an index number) of the
product selected compared to a product of your choice. The calculation is
based on sales per equivalised unit. |
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Shows the
potential increase in the sales value of the selected product if its
distribution is increased to the level of a product or total of your
choice. |
The last example relates to the three dictionaries
with the designations EP4WEEK, EPWEEK and
EPMAN, as the case may be. These dictionaries may be used for all reports of
four weekly, weekly and monthly data, respectively, regardless of the unit into
which data are converted.
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Short description |
Explanation of short description |
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The change in
sales volume (as a percentage)
compared to the corresponding period of the previous year. |
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The change in
sales value (as a percentage)
compared to the corresponding period of the previous year. |
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Price trend
based on equivalised units: The change in the price per equivalised unit
(as a percentage) compared to the corresponding period of the previous
year. |
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Short description |
Explanation of short description |
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Totals for the
periods of the current year including the last period for which
data has been reported. This custom
item is updated once a year.
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Totals for the
periods of which 1999 consists. As some years have 53 weeks and we operate
with a year consisting of 52 weeks, the periods for which data is reported
do not always coincide with the calendar year. Data reported for 1999 thus
relates to the period from Week 03, 1999 to Week 02, 2000. |
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Totals for the
periods of which 1998 consists. As some years have 53 weeks and we operate
with a year consisting of 52 weeks, the periods for which data is reported
do not always coincide with the calendar year. Data reported for 1998 thus
relates to the period from Week 04, 1998 to Week 02, 1999. |
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Totals for the
52 weeks up to and including the period of the previous year which
corresponds to the last period for which data has been reported in the
current year. |
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Totals for the
last 52 weeks up to and including the last period for which data has been
reported in the current year. |
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Totals for the
periods of the current year up to and including the last period for which
data has been reported. This custom item is updated once a year. |
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Totals for the
periods of the current year up to and including the last period for which
data has been reported. This custom item is updated once a year. |